This chapter totally rethinks the pricing model for sustainable products moving towards a Value-Based model. This will significantly increase your conversion rate with customers, and also improve your own margins. True sustainability only arises from a healthy culture which makes a company more sustainable for the benefit of all. The chapter concludes with a discussion of the basics of a healthy culture, introduces a practical guide to building a high-performance culture, and includes short, practical reports from industry veterans

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Sustainability: Scaling Sustainable Products Correctly and Building a Sustainable Culture

  • Alexander Nowroth

摘要

This chapter totally rethinks the pricing model for sustainable products moving towards a Value-Based model. This will significantly increase your conversion rate with customers, and also improve your own margins. True sustainability only arises from a healthy culture which makes a company more sustainable for the benefit of all. The chapter concludes with a discussion of the basics of a healthy culture, introduces a practical guide to building a high-performance culture, and includes short, practical reports from industry veterans