Sustainability: Scaling Sustainable Products Correctly and Building a Sustainable Culture
摘要
This chapter totally rethinks the pricing model for sustainable products moving towards a Value-Based model. This will significantly increase your conversion rate with customers, and also improve your own margins. True sustainability only arises from a healthy culture which makes a company more sustainable for the benefit of all. The chapter concludes with a discussion of the basics of a healthy culture, introduces a practical guide to building a high-performance culture, and includes short, practical reports from industry veterans