Understanding how integrated product-service offerings impact sales practices is an understudied area. The transition towards integrated product-service offerings, ranging from simple services to advanced digital solutions, changes not only the market offer but also sales practices. The dynamics shaping sales organizations and their roles remain largely unexplored, presenting a significant challenge for sales organizations as current sales practices often prove ineffective. This paper investigates these dynamics by identifying central concepts and establishing a research agenda to explore how this transition in sales tasks impacts the interplay between sales roles, sales management, and sales enablement in B2B sales practice. We provide a conceptual framework and derive a research agenda that identifies the interrelations in sales practices that are pivotal for transitioning from conventional sales to product-service offerings.