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Professor Dr. Ansgar Zerfass has made an important global contribution to public relations, corporate communications and strategic communication during his career. As a leading scholar and researcher, Zerfass’s influence has significantly advanced our understanding of how communication functions as a strategic management discipline within organisations. His work bridges theory and practice, providing frameworks and insights that have elevated the role of public relations and shaped its development as a community of practice and developing profession.

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The Contribution of Ansgar Zerfass to Public Relations and Management Communication

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  • 发表日期：

    2025年

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  • Ralph Tench,
  • Stephen Waddington

摘要

Professor Dr. Ansgar Zerfass has made an important global contribution to public relations, corporate communications and strategic communication during his career. As a leading scholar and researcher, Zerfass’s influence has significantly advanced our understanding of how communication functions as a strategic management discipline within organisations. His work bridges theory and practice, providing frameworks and insights that have elevated the role of public relations and shaped its development as a community of practice and developing profession.