In Adrian Holliday’s view, traditional research on intercultural communication has, by its very approach, entrenched cultural boundaries that may not even be dominant or situational in everyday practice. As an alternative theory, Adrian Holliday argues for the concept of small cultures, suggesting that people in every situation use strategies to build interpersonal commonalities and thus a unifying culture for the shared moment. However, there are always blocks in interaction that can create boundaries and power imbalances between people. Holliday aims to create awareness of these blocks and also opportunities (blocks and threads). Against this background, intercultural contact situations are not an exception, but rather an everyday situation.