The German cultural studies scholar Hans-Jürgen Lüsebrink became known in the field of intercultural communication through his research on Romance languages and mediatized interculturality. An interculturalist and Francoromance scholar, he has written extensively on patterns of perception and cultural mentalities, cultural diversity, cultural transfer, dialogicity, and postcolonialism. He focuses on francophone regions, including the cultures of Canada (Quebec) and Africa. His profile is characterized in particular by his engagement with mediatized interculturality and the historical dimensions of culture, as well as the integration of humanities and social science disciplines with cultural and media studies approaches. Methodologically, his work is characterized by a context-adapted and emic approach, with Lüsebrink explicitly advocating methodological pluralism in intercultural communication.