Evolutionary Media Psychology
摘要
This chapter examines media phenomena from an evolutionary psychological perspective. Based on Charles Darwin’s theories of natural and sexual selection, this chapter illuminates why humans produce, select, and use media; it also considers the effects of media. Furthermore, it discusses whether media phenomena are an adaptation for evolutionarily relevant problems or a byproduct of evolutionary adaptations. Finally, various studies are described that discuss media selection, media usage, and effects using explanatory approaches from evolutionary media psychology: a) Sex-typical preferences for media content, b) Smartphones as a social signal in the context of mate selection and same-sex competition, c) Horror fans and morbid curiosity, d) Talking machines as social actors, and e) Online mate selection, gossip, and self-presentation in social media.