Scholarlink

Perceived corporate social responsibility (CSR), i.e., consumers’ judgment of firms’ commitment to societal obligations (e.g., Lacey, Kennett-Hensel and Manolis 2015), is essential. Consumers weigh firms’ CSR as a strong predictor of trust, quality or purchase preferences (Kang and Hustvedt 2014; Markovic et al. 2018). Multinational corporations (MNCs), such as P&G, reduce their global ecological footprint and signal their CSR to increase consumers’ trust or quality attitudes through transparency (P&G 2021).

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Study 1: Perceived Corporate Social Responsibility Effects across Nations – The Role of National Institutions

  • 章节

  • 发表日期：

    2025年

查看全文
  • Lukas Zimmer

摘要

Perceived corporate social responsibility (CSR), i.e., consumers’ judgment of firms’ commitment to societal obligations (e.g., Lacey, Kennett-Hensel and Manolis 2015), is essential. Consumers weigh firms’ CSR as a strong predictor of trust, quality or purchase preferences (Kang and Hustvedt 2014; Markovic et al. 2018). Multinational corporations (MNCs), such as P&G, reduce their global ecological footprint and signal their CSR to increase consumers’ trust or quality attitudes through transparency (P&G 2021).