This chapter briefly reviews the history and the literature on how narratives are used in P/CVE to establish a baseline for the analysis of storytelling in narrative campaigns against extremism. Before doing so, however, the first step is to establish what ‘narrative’ actually refers to. This is a necessary foundation to form a common understanding of the main concept and subject of this dissertation. After establishing what a narrative is, the state of knowledge on the CAN approach is reviewed. As we will see, while an abundance of recommendations on the development and implementation of effective CAN campaigns exist, there has been almost no engagement with or transfer of concepts, theories, and insights on narrative persuasion and storytelling to the P/CVE context.