How does the customer come to your company? Before we can solve this actual task, namely building and maintaining a customer-committed culture, we must first analyze and understand the status quo and future potentials in terms of customer commitment. How are we perceived as a brand by customers and prospects? How do we compare to the competition? What do we want to focus on in relation to our customers in the future? What distinguishes us? What is our vision for the ideal customer experience, and what goals arise from this? Where are the greatest needs for action—both internally within our company and externally in what our customers experience? These questions need to be answered as a basis for a customer-committed organization.