The fundamental changes in consumer purchasing behavior, rapid technological developments, advancing globalization and the emergence of new forms of distribution based on the omnichannel approach, demand a high degree of creativity and willingness to innovate by retail companies to remain successful in the market in the future. The structure of the retail landscape will change permanently in many countries. In saturated markets, such as Europe, North America and East Asia, where retail space is expected to decline, outstanding customer experiences bind consumers to companies in the long term.