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Constant, ever-accelerating change demands effective strategies to adapt and respond successfully. Agile Marketing is one such approach! In this chapter, we delve into the concept behind the buzzword “Agile Marketing,” beginning with the Agile Manifesto and progressing to the Agile Marketing Manifesto. We will explore key questions, including: What values and principles are essential for effective Agile Marketing? What defines an Agile Mindset? How does Agile differ from “Lean”? And equally important: What is Agile Marketing not?

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Agile Marketing: Values, Principles, and the Right Mindset

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  • 发表日期：

    2025年

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  • Jens Kröger,
  • Stefanie Marx

摘要

Constant, ever-accelerating change demands effective strategies to adapt and respond successfully. Agile Marketing is one such approach! In this chapter, we delve into the concept behind the buzzword “Agile Marketing,” beginning with the Agile Manifesto and progressing to the Agile Marketing Manifesto. We will explore key questions, including: What values and principles are essential for effective Agile Marketing? What defines an Agile Mindset? How does Agile differ from “Lean”? And equally important: What is Agile Marketing not?