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The analysis was based on the question of what normative framework is created with the internet profiles of the examined fitness studios regarding age, gender, fitness, and health based on the texts and images presented there. The aim is therefore to identify powerful ideals at the level of symbolic representations, which on the one hand articulate societal power structures and on the other hand can serve as a template for identity constructions. The reference to the interviewees is always made when a strategy recommended in the texts and images, e.g., bodywork, has been adopted and implemented by the respondents in fitness training.

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Fitness Studios and Demographic Change

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  • 发表日期：

    2025年

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  • Gabriele Sobiech

摘要

The analysis was based on the question of what normative framework is created with the internet profiles of the examined fitness studios regarding age, gender, fitness, and health based on the texts and images presented there. The aim is therefore to identify powerful ideals at the level of symbolic representations, which on the one hand articulate societal power structures and on the other hand can serve as a template for identity constructions. The reference to the interviewees is always made when a strategy recommended in the texts and images, e.g., bodywork, has been adopted and implemented by the respondents in fitness training.