The marketing tasks connect the marketing objectives with the marketing tools and are therefore a central component of strategic marketing. They take up the specifications from the marketing objectives and the marketing strategy and concretize them through a weighting of customer and performance orientation as well as innovation and preservation orientation. In this way, the marketing tasks connect the mere product orientation of the product concept and the mere market orientation of the marketing concept—customer and performance are considered simultaneously. Overall, six core marketing tasks can be distinguished (Sect. 9.1), which are incorporated into core task profiles with different weightings in the sense of an integrated approach (Sect. 9.2).