This dissertation follows an inductive and interpretive grounded theory approach in order to gain fresh insights into the digital transformation of family firms. Grounded theory employs an iterative process of data collection and data analysis that yields theoretical insights grounded in empirical data. This approach is appropriate because this dissertation explores a novel area of research, studying a new complex process (Digital transformation), with underlying interactions between individuals of different generations and cultures.

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Methodology

  • Anique Hadeler

摘要

This dissertation follows an inductive and interpretive grounded theory approach in order to gain fresh insights into the digital transformation of family firms. Grounded theory employs an iterative process of data collection and data analysis that yields theoretical insights grounded in empirical data. This approach is appropriate because this dissertation explores a novel area of research, studying a new complex process (Digital transformation), with underlying interactions between individuals of different generations and cultures.