Scholarlink

In this chapter, we take a closer look at display advertising and programmatic advertising. We look at the campaign settings with their objectives and booking options and deal with the topics of targeting, quality criteria, performance measurement, and optimization.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Display Advertising

  • 章节

  • 发表日期：

    2025年

查看全文
  • Alexander Schwarz-Musch,
  • Alexander Tauchhammer,
  • Bernhard Guetz

摘要

In this chapter, we take a closer look at display advertising and programmatic advertising. We look at the campaign settings with their objectives and booking options and deal with the topics of targeting, quality criteria, performance measurement, and optimization.