Chapter 3 focuses on the receiver whose moral judgment is to be changed, particularly examining why some individuals hold moral judgments opposing the principle that harm is wrong. It conceptualizes moral judgments as a specific form of attitudes, drawing on extensive research in social psychology on attitude formation, resistance to change, and persuasion. Resistance is defined not merely as the absence of attitude change but as a motivational basis and a set of mechanisms that individuals use to reject persuasive appeals. The chapter categorizes resistance into three aspects: individual characteristics, motivations for resistance, and strategies employed to resist change. These findings provide a comprehensive framework for understanding resistance in the context of human rights work.