Introduction

In recent years, business environments have become increasingly dynamic (Lauer, 2019; O’Reilly & Tushman, 2016). Disruptive innovation, growing competition, new technologies, and global integration may change existing markets or create new ones within a short timeframe (Helfat et al., 2007; O’Reilly & Tushman, 2016). An increased environmental awareness shifts customer demands to more sustainable products and services (Whelan & Kronthal-Sacco, 2019).