Literature Review

Given its practical relevance in the context of the “war-for-talent” in which the job market is “moving from a buyer’s market in the direction of a seller’s market”, research on employer attractiveness is extensive. Various academic disciplines have explored human work preferences from different angles, with differing perspectives and distinct terminologies. Research has traditionally been more focused on the external perspective, i.e. examining employer attractiveness from the point of view of potential applicants and future employees, excluding current employees and an internal focus.