Data, Law and Responsibility—Legal Challenges in the Use of Artificial Intelligence

This chapter addresses the current legal challenges in the use of artificial intelligence and shows ways for a pragmatic approach in business practice. At the same time, it discusses the ambivalence of AI and the role of law in its use. It addresses the influence of the AI tool ChatGPT and the associated legal risks, especially in content marketing, are explained. Copyright and related rights aspects are considered.