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As a medium, film is innovative because it is not art. With its deviant production and distribution logic and aesthetic form, it sets itself apart from the classical arts. Cinematic film in particular often sticks to manifesto and attitude because it reproduces codes of art. The aesthetic breaks in the medium, on the other hand, are set by the mainstream. In the 1980s, for example, Jean Jacques Beneix found his way to a consistent visual aesthetic because he affirmed the commodification of cinematic visual worlds; in the 1990s, Quentin Tarantino transferred the principle of editing to dramaturgy and thus introduced a new formal language. Both are revolutionary moments for an aesthetic of film that are possible precisely because art only occurs as a quotation at most.

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The Art of Not Being Art: Film as a Medium of Counter-Art

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  • 发表日期：

    2025年

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  • Jörn Ahrens

摘要

As a medium, film is innovative because it is not art. With its deviant production and distribution logic and aesthetic form, it sets itself apart from the classical arts. Cinematic film in particular often sticks to manifesto and attitude because it reproduces codes of art. The aesthetic breaks in the medium, on the other hand, are set by the mainstream. In the 1980s, for example, Jean Jacques Beneix found his way to a consistent visual aesthetic because he affirmed the commodification of cinematic visual worlds; in the 1990s, Quentin Tarantino transferred the principle of editing to dramaturgy and thus introduced a new formal language. Both are revolutionary moments for an aesthetic of film that are possible precisely because art only occurs as a quotation at most.