Impact of the Metaverse on Sales and Marketing

Since the existence of e-commerce, the exponential development of technology has revolutionized the way we consume goods and services. Powerful computers, fast internet, mobile devices, social media, and data-driven marketing have radically changed the consumption process. And now, in the age of the metaverse, a new dimension of personalization and interaction is opening up, transforming our shopping behavior once again. The metaverse: An estimated market volume between 500 billion (Statista 2023) and 5 trillion US dollars (McKinsey 2022) in 2030 is making sales and marketing departments sit up and take notice. In this chapter, we answer the question: What impact does the metaverse already have today on sales and marketing?