Discussion

As mentioned in the beginning, the research objective of this study is to make recommendations to German professional football clubs concerning the use of crowdlending and crowdinvesting as alternative fan-financing instruments. Therefore, the perceptions held by clubs and fans’ willingness to participate have been analysed. This chapter discusses the implications of the statistical findings and the interviews presented in previous chapters in relation to the research objectives, the theoretical model and underlying hypotheses. It contains a critical evaluation of the results in comparison to the relevant literature in this area. Within this chapter, firstly, the significant and non-significant hypotheses will be reviewed. Secondly, the overall model will be discussed and thirdly, the key implications from the research will be outlined.