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In this chapter, you will consider the organizational aspects of marketing. You A particular concern of this chapter is to assess the suitability of various forms of structure and process organization in marketing.

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Design of the Marketing Organization

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  • 发表日期：

    2025年

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  • Manfred Bruhn

摘要

In this chapter, you will consider the organizational aspects of marketing. You A particular concern of this chapter is to assess the suitability of various forms of structure and process organization in marketing.