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In this chapter, you will deal with strategic decision-making in marketing. You A particular concern of this chapter is to convey to the reader the basics for developing and enforcing strategic decisions in marketing.

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Development of Marketing Strategies

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  • 发表日期：

    2025年

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  • Manfred Bruhn

摘要

In this chapter, you will deal with strategic decision-making in marketing. You A particular concern of this chapter is to convey to the reader the basics for developing and enforcing strategic decisions in marketing.