Scholarlink

In this chapter, you will develop an understanding of marketing as a systematic management process. You A particular concern of this chapter is to convey the tasks and contents of a comprehensive management process and marketing plan.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Marketing as a Management Process

  • 章节

  • 发表日期：

    2025年

查看全文
  • Manfred Bruhn

摘要

In this chapter, you will develop an understanding of marketing as a systematic management process. You A particular concern of this chapter is to convey the tasks and contents of a comprehensive management process and marketing plan.