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In this chapter, you will familiarize yourself with the marketing term as well as central perspectives of marketing and trace the historical development of marketing. You A particular concern of this chapter is to understand marketing as market-oriented decision behavior of companies.

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Basic Terms and Concepts of Marketing

  • 章节

  • 发表日期：

    2025年

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  • Manfred Bruhn

摘要

In this chapter, you will familiarize yourself with the marketing term as well as central perspectives of marketing and trace the historical development of marketing. You A particular concern of this chapter is to understand marketing as market-oriented decision behavior of companies.