The Role of the Media in Soccer

Apart from social media, which are used by the soccer clubs themselves or by the fan community for internal and external communication, the media—press, TV, streaming service providers, and radio—play an important role in the context of soccer clubs. Sports journalism has undergone a massive transformation in recent decades—from the initial displacement into the “gaming corner” of the media houses to the current resource-rich sports departments in the media. Sports news has an extremely high distribution rate and reaches a particularly large number of people. At the same time, sport is still located between information and entertainment, which gives these journalists a very specific role in the sport area.