Scholarlink

In the move from the “traditional” handling of prospects and customers to the modern understanding of Digital CRM (dCRM), numerous professional and technical core trends are emerging and being embedded within the design of customer management, with increasingly recognizable effects. This analysis highlights seven core trends that every company should address to become a data-driven business. Not every trend is equally relevant to every company’s individual requirements. However, the practical examples listed here are worth exploring from a wider perspective: they provide individual companies with digital transformation ideas, and help to envision the ideas as use cases.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

On the Way to Digital CRM (dCRM): The Transformation of Customer Management

  • 章节

  • 发表日期：

    2025年

查看全文
  • Martin Stadelmann,
  • Patrick Schäfer,
  • Peter Tüscher,
  • Juliane Waack

摘要

In the move from the “traditional” handling of prospects and customers to the modern understanding of Digital CRM (dCRM), numerous professional and technical core trends are emerging and being embedded within the design of customer management, with increasingly recognizable effects. This analysis highlights seven core trends that every company should address to become a data-driven business. Not every trend is equally relevant to every company’s individual requirements. However, the practical examples listed here are worth exploring from a wider perspective: they provide individual companies with digital transformation ideas, and help to envision the ideas as use cases.