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This article explains how customer behavior and digitalization act as disruptors for markets and businesses and how they change the way communication, services, and customer relationships function in this day and age. In examples, Laux explains how these changes can be used to innovate business models and get closer to customers.

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Digital CRM: From Disruption to Business Model

  • 章节

  • 发表日期：

    2025年

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  • David Laux

摘要

This article explains how customer behavior and digitalization act as disruptors for markets and businesses and how they change the way communication, services, and customer relationships function in this day and age. In examples, Laux explains how these changes can be used to innovate business models and get closer to customers.