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COVID-19 has caused huge, irreversible changes all over the world. Lockdowns and social distancing have rapidly accelerated digitalization. But user behavior has also been forced to change. For companies, the question now is which behavioral changes are temporary and which are here to stay.

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Customer Behavior in the New Normal: What Is Temporary and What Will Remain?

  • 章节

  • 发表日期：

    2025年

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  • Sabine Kirchem,
  • Juliane Waack

摘要

COVID-19 has caused huge, irreversible changes all over the world. Lockdowns and social distancing have rapidly accelerated digitalization. But user behavior has also been forced to change. For companies, the question now is which behavioral changes are temporary and which are here to stay.