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Personas are representative, fictitious, realistic profiles of customers, users, and other target groups. They support personal communication through careful examination of needs, challenges, and motivations. This chapter introduces the concept, offers guidance on developing your own personas, and provides numerous best practices and explanatory information for possible applications and complementary methods and processes.

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Explore the Right Personas for Successful Marketing, Sales, and Service

  • 章节

  • 发表日期：

    2025年

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  • Sabine Kirchem,
  • Juliane Waack

摘要

Personas are representative, fictitious, realistic profiles of customers, users, and other target groups. They support personal communication through careful examination of needs, challenges, and motivations. This chapter introduces the concept, offers guidance on developing your own personas, and provides numerous best practices and explanatory information for possible applications and complementary methods and processes.