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ESG Communication and AI: What Must Remain “Human”

  • Michael Neumann,
  • Jörg Forthmann

摘要

ESG communication is a prime example of automation with AI due to the structures and numbers it must rely on. To convince all stakeholders of the transformation, it must tell a serial story over years that is memorable and heads towards a “happy” ending through ups and downs. The grand narrative’s dramaturgy should not be left to AI.