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ESG Communication, the Choice of — Permissible — Words and Litigation PR

  • Michael Neumann,
  • Jörg Forthmann

摘要

When not just one product or service among many, but the entire company or a significant part of its offerings is under fire for alleged ESG fraud (greenwashing), the company must regain trust with convincing structural and personnel measures. A nightmare scenario is class action lawsuits with AI support.