Introduction

The role of discrete choice models in convex optimization is discussed. Classically, discrete choice models describe a decision-making problem in an economic context (McFadden, 1978). Since then, a countless amount of researchers applied these models to identify choice-affecting characteristics or attributes. As well, a lot of research papers were devoted to the development of new discrete choice models. A good overview of existing literature can be found in Anderson et al. (1992) or Train (2009).