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Performance Implications of Product Recalls

  • Sascha Raithel,
  • Setareh Heidari,
  • Jan von Schlieben-Troschke

摘要

This chapter explores the performance implications of product recalls, emphasizing legal, non-financial, and financial consequences. It discusses the financial burden of recalls, including direct costs such as reimbursement and indirect costs such as loss of trust. Legal implications are detailed, covering contractual, civil, regulatory, and criminal liabilities. Non-financial effects are examined, focusing on their impact on customer satisfaction and brand perception. The chapter suggests strategies for managing customer expectations and reputation during recalls. Financial performance implications are outlined, highlighting the potential negative impact on firm value, sales, and market shares, and offering insights into investor responses. Overall, this chapter provides a comprehensive understanding of the multifaceted impact of product recalls on a company’s performance and offers strategies to mitigate these effects.