Description as Object Formation: The Morphological Method

Morphological cultural psychology has emerged based on Goethe’s understanding of science, according to which research on nature is best represented by a theory of formation and transformation. The task of designing this not statically, but as a generative process itself is the task of morphology. As a consequence, psychological morphology is conceived as a natural (nature appropriate) method. Its approach follows the formative processes (Impact Units) of experience and behavior, its method is itself dynamically composed—as ‘object formation’ over four versions of a descriptive reconstruction. Morphological description does not start from the psychological events in the individual, but addresses the profile of the human lifeworld that transcends individuals in the epochs of cultural history as well as in concrete everyday (brand, or organizational) cultures.