New Work and Family—How Companies in the New World of Work Benefit from a New Family-Friendliness

For decades, the relationship between work on the one hand and family on the other was clearly regulated. Life revolved around work, subordinated itself to it, and arranged itself with this hierarchy. Companies always liked to adorn themselves with an alleged family-friendliness, but only the massive transformation of the working world, driven by digitalization and the Corona crisis, enabled a new balance. Today, we are at the beginning of a new era in which companies will be successful that manage to inspire their customers because they were able to inspire their employees with a new family-friendliness first. Interpreting this as an element of New Work and authentically anchoring it in one’s own culture will be part of the cultural change that companies must undertake in the future in order not to go under in the storm of the shortage of skilled workers.