Sustainability Acceptance Model (SAM) – Drivers and Barriers of Sustainable Business Development
摘要
Companies are key actors in driving sustainability but often fail to implement sustainability strategies. This article introduces the Sustainability Acceptance Model (SAM) to examine companies' business case drivers and business model barriers. Additionally, it delineates barrier patterns associated with sustainability strategies. This article is a starting point for researchers and practitioners interested in investigating the interdependencies of strategy, business model, and business case for sustainability.