GenAI in the Service of Sustainable Development

Among the backdrop of rapid technological advancement and the increasing imperative for the United Nations to innovate in promoting its initiatives, a formidable challenge emerges in securing the financial resources needed to advance the 2030 Agenda for Sustainable Development. This research delves into the transformative realm of GenAI, envisioning its potential to revolutionize UN project promotion and marketing practices. In this context, the research takes a multifaceted approach, examining GenAI’s role in enhancing efficiency, effectiveness, and the communication of project outcomes to a diverse array of stakeholders. It seeks to scrutinize the feasibility and viability of integrating GenAI into the UN’s project promotion landscape, recognizing the multifarious nature of UN programs.