Current Trends and Future Developments in Media and Change Management

The contribution discusses current trends and future developments in Media and Change Management. After a definition and description of Media and Change Management, important current trends will be presented, including managerial trends (cross-border management, business models), trends in work (new work, mediatized work, workplace health promotion, organizational development, agile organization), trends in communication (emotional brand worlds, cross-media advertising, corporate influencers, integrated CSR communications) and trends related to digitization (right to privacy, algorithms, big data). We then outline future developments such as the influence of Artificial Intelligence (Chat GPT) on journalism practice and developments in Media (Re-)Financing. Finally, a research agenda will be presented that identifies future research needs in three areas: technological challenges, organizational challenges and communicative challenges.