Measuring the Perceived Value of Public Service Media in Germany. A Case Study Analysis

Public Service Media (PSM), that is public service broadcasting and their digital and online media services, are increasingly challenged with questions about what public value (PV) they add to society and what individuals expects of them. But while normative expectations of PSM and their performance have been extensively discussed by a range of scholars from various disciplines, studies which analyze audience assessments of PSM offerings are scarce. This study looks at how (and if) to measure the success of PSM and their PV performance. The empirical research follows a case study research design, using a mixed method approach including document analysis and interviewing. Findings suggest that the MDR performed reasonably well in all five categories of the PVSC. Citizens generally approved of the quality of services the MDR delivered, it fulfilled its task, behaved decently, strengthened social cohesion, enhanced their quality of life, and used public resources carefully. However, qualitative data reveal PV performance deficits. Instances of both legitimacy and accountability crises were found.