From Elevator Pitch to Science Pitch

In an elevator pitch, you summarize essential information and capture your audience’s interest. Start-ups and marketing and sales departments often present elevator pitches, usually to potential investors. The existing literature addresses corresponding business cases, emphasizing topic relevance, performance, and clear communication at various levels. It also points out typical practical mistakes. The Science Pitch is a clear and convincing short presentation in which you concisely articulate your research project, reinforce it with a succinct take home message, and demonstrate your close personal connection to the topic. In short, a Science Pitch is precise and understandable. It is also persuasive and personal. The Science Pitch targets experts and academics who want or need to get to the point of introducing their project. You develop your short presentation based on the ESPRIT model introduced here in a Science Pitch Canvas. By presenting your project and demonstrating your expertise, you inspire your audience, succeed in Science Pitch competitions, and secure funding for your research project.