The Effects of Social Media Firestorms on Company Reputation and Consumer Behavior: The Case of Reported Hostile Versus Benevolent Sexism
摘要
Sexism is a social phenomenon rooted in culture and associated with beliefs and stereotypes about ascribed gender roles in the society. Sexism at its core rests on perceptions of arbitrary discrimination against women and is manifested either consciously (hostile sexism) or unconsciously (benevolent sexism). According to Schoon and Eccles (2014), sexism is embedded in the culture of society, reinforcing the division of sexes and reproducing beliefs of women's inferiority.