Analyzing Preferences of German and American Consumers using Choice-Based Conjoint Analysis (CBC)
摘要
Chapter 6 employs choice-based conjoint analysis (CBC) to empirically measure customer preferences for robo-advisor features in Germany and the USA, yielding valuable insights into customer preferences. Additionally, it discusses both the theoretical and practical implications of these empirical findings, specifically in relation to the market overview presented in Chapter 5 and the derived customer preferences.