Empirical Evaluation of the PDA-UTAUT Model Adapted to Robo-Advisors

Chapter 4 evaluates the research model introduced in Chapter 3, particularly focusing on the role of path dependence in adopting robo-advice based on prior stock market investment. The methodology includes an online survey and a subsequent data analysis using SmartPLS 3. The empirical findings are summarized and theoretical as well as practical implications are discussed, affirming the significance of path dependence in the adoption of robo-advisory services.