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Pricing and Conditions Policy

  • 章节

  • 发表日期：

    2024年

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  • Bernd W. Wirtz

摘要

Chapter 22 deals with the pricing and conditions policy. The basics of the pricing and conditions policy are presented. The pricing and conditions policy in vertical marketing and multichannel marketing is then examined in more detail. The chapter concludes with an explanation of pricing policy in multichannel systems.