Behavior Patterns for the Perception PhaseBehavior Patterns for the Perception Phase

Scientific research across disciplines (especially psychology, neuroscience, and economics) has identified and validated many behavior patterns. This library summarizes the most effective and most suitable for e-commerce use. It is structured along the e-commerce process and is divided into 1) the perception phase (chapter 4 ), 2) the decision-making phase (chapter 5 ), and 3) the retention phase (chapter 6 ). These three chapters are the core of this book. The collection of behavior patterns has been built up, qualified, cleaned up, and described over the years. The result is not a complete collection of all identified behavior patterns but a practical selection to provide quick and immediately actionable answers and inspiration for e-commerce professionals who want to increase their communication and sales success.