This chapter discusses current potentials and limitations of the application of AI in qualitative research processes. While AI can help shed light on aspects that might otherwise go undiscovered, it can also exclude ambiguities that qualitative researchers often seek to explore. Therefore, AI should be seen as a tool to augment, rather than simply replace, human capabilities, forming new researcher–AI collaborations. Researchers are encouraged to embrace the additional layers of complexity introduced with AI as insightful opportunities for deeper understanding of the studied phenomenon.