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This chapter introduces the tenets of a theory of datafication of and in the Souths, calling for a de-Westernization of critical data studies to amend the cognitive injustice that fails to recognize non-mainstream ways of knowing the world through data. It situates the “Big Data from the South” research agenda as an epistemological, ontological, and ethical program and outlines five conceptual operations to shape it: (1) moving past “data universalism”, (2) understanding the South as a composite and plural entity, (3) critically engaging with the decolonial approach, (4) bringing agency to the core of our research; and (5) embracing the imaginaries of datafication emerging from the Souths, foregrounding empowering ways of thinking data from the margins.

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Big Data from the South(s): Beyond Data Universalism

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  • 发表日期：

    2026年

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  • Stefania Milan,
  • Emiliano Treré

摘要

This chapter introduces the tenets of a theory of datafication of and in the Souths, calling for a de-Westernization of critical data studies to amend the cognitive injustice that fails to recognize non-mainstream ways of knowing the world through data. It situates the “Big Data from the South” research agenda as an epistemological, ontological, and ethical program and outlines five conceptual operations to shape it: (1) moving past “data universalism”, (2) understanding the South as a composite and plural entity, (3) critically engaging with the decolonial approach, (4) bringing agency to the core of our research; and (5) embracing the imaginaries of datafication emerging from the Souths, foregrounding empowering ways of thinking data from the margins.