Introduction

Digital transformation is becoming a very important issue, and companies that are not able to adapt to digital transformation will fall victim to “digital Darwinism” (Helmy Ismail et al., 2018). Some companies will disappear, and only the most adaptable that respond to technological trends will survive (Schwartz, 2001). Therefore, digital transformation requires a company to develop a wide range of capabilities that vary in importance depending on the business context and the specific needs of the company (Reis et al., 2018; Stolterman et al., 2004; Yoo et al., 2010).